A report by Wiglaf LLC, a market research and sales and marketing strategy consultancy, indicates that the North American AMR market has far outstripped the $1 billion mark, and should continue to grow for the next several years. Other key market predictions are long-range forecast of unit sales, cumulative market potential, expected market peak timing, and expected market peak size. The report also contains an analysis indicating the changing market demands and the evolving uses of AMR data and communication systems that are being enabled.
Last year's report predicted that 11.4 million AMR units would be sold in North America in 2003. Actual sales data indicates that 11.8 million units were sold; a proprietary new product diffusion model was used for tracking and forecasting the AMR market.