Pierre Guimond,
President & CEO,
CEA
 
Toronto, ON, Canada — (METERING.COM) — February 23, 2009 – The Canadian Electricity Association (CEA) has launched a new program committing its electric utility members to a more sustainable electric future, with a focus on the environmental, economic, and social aspects of the business.

Moving forward, CEA members will pursue business strategies and activities that meet the needs of customers, stakeholders and the communities in which they operate, while protecting and enhancing the human and natural resources that will be needed in the future.

"CEA is taking this commitment that one step further, by making participation in Sustainable Electricity a condition of CEA membership,” said Pierre Guimond, president and CEO of the CEA. “We want the electricity industry in Canada to be recognized as a true sustainability leader around the world," he added.

Sustainable Electricity encompasses four elements – sustainable development policy, performance indicators and reporting, a public advisory panel, and external verification.

The guiding principles are:

  • Environment: Minimize the adverse environmental impacts of facilities, operations and businesses
  • Stewardship and biodiversity: Manage the environmental resources and ecosystems that are affected to prevent or minimize loss and support recovery
  • Climate change: Manage greenhouse gas emissions to mitigate the impact of operations on climate change, while adapting to its effects
  • Health and safety: Provide a safe and healthy workplace for employees and contractors
  • Workplace: Support a fair, respectful and diverse workplace for employees and contractors
  • Communications and engagement: Communicate with and engage stakeholders in a transparent and timely manner
  • Aboriginal relations: Communicate with and engage Aboriginal people in a manner that respects their culture and traditions
  • Economic value: Provide economic benefits to shareholders, communities and regions of operation
  • Energy efficiency: Produce, deliver and use electricity in an efficient manner while promoting conservation and demand side management
  • Security of supply: Provide electricity to customers in a safe, reliable and cost effective manner to meet current and future needs.

Each of the guiding principles is supported by specific indicators and metrics that will be used to track overall industry sustainable development performance. A public advisory panel, made up of distinguished and qualified Canadians, will provide independent opinion and advice to the CEA Board of Directors. In addition the implementation of Sustainable Electricity will be verified by an independent external verifier.