Canadian families battle the energy bulge


Shell Canada
Montreal, Canada — (METERING.COM) —September 13, 2011 – Six Canadian households are participating in the Energy Diet Challenge, a three-month competition designed by Canadian Geographic and Shell Canada Limited to encourage Canadians to use energy more efficiently in their homes and make smarter mobility choices.

The six households are the Belbin household of Nanaimo, British Columbia, the Kitchen-Kuiack household of Marsh Lake, Yukon, the Mawby household of Osgoode, Ontario, the Khiroya household of Calgary, Alberta, and the Gagnon-Morneau and Doyle-Begg households of Varennes and Saint Bruno, Quebec.

Over the next 12 weeks the households will compete to cut their energy use – with one household to win a grand prize consisting of either a Toyota Prius v or a high performance bike package.

"By following the various families, we hope other Canadians will be inspired to improve their own energy efficiency,” said Lorraine Mitchelmore, Shell Canada president and country chair. “As a major energy supplier, Shell wants to be part of the solution by helping people use the energy resources we produce more wisely."

The households will earn points for creativity, participation, overall energy reduction and accumulation of audience votes. Their progress can be tracked at, which will be updated daily.

“At Canadian Geographic, we are dedicated to helping Canadians learn more about the country and its resources,” added John Geiger, president of the Royal Canadian Geographical Society. “Energy resources are a vital part of our country’s natural heritage and the Energy Diet Challenge will help all Canadians increase their energy literacy and make a hands-on environmental difference every day."

Other elements of the Energy Diet Challenge include an urban race in Calgary on October 1, 2011 to test the households’ energy saving skills and knowledge, and as a challenge to see which household can travel farthest on a litre of fuel in the Toronto area on October 29.