Consumers increasingly want a single location to manage their energy efficiency initiatives, survey finds


Blake Young,
President and CEO,
Norcross, GA, U.S.A. — (METERING.COM) — February 5, 2013 – American consumers increasingly want a single location to manage their energy efficiency and demand response efforts, and there is also a growing desire to access energy-related information online, a recent survey by Comverge, Inc. has found.

The survey, which was based on interviews with more than 1,000 adults in early January 2013, highlights a growing appetite for utilities to further engage customers and provide better tools to manage energy use, according to Comverge.

The survey indicated a noticeable trend towards consumers wanting to simplify how they engage with their energy usage. More than half of the respondents claimed they would prefer to have a centralized location to manage all their utility driven energy management programs. This result is particularly pronounced among younger adults, with over two-thirds of those ages 18-29 and just slightly fewer of those ages 30-39 providing this response.

The results also show a growing desire to move information online. While almost three-quarters still access details on their energy bill through monthly paper statements, just over half want to continue doing so in the future. As adults continue the behavioral shift to moving more of their activities online, this number is expected to become significantly lower.

“These survey findings shine a light on how we, as an industry, can ensure energy users take a more active role in monitoring and managing their consumption habits,” said Blake Young, president and CEO of Comverge. “As a society, we are very digitally savvy and much more conscious of how energy use impacts the environment. Couple these changes with an overall desire for simplification, and it should be no surprise that people want all of their energy information in one place, available on any device and easy to understand.”

Among the other results the survey found that fewer than a quarter of the respondents claimed they check their energy usage and/or bill at least once per week, while one-sixth said they don’t track it at all. In addition, nearly two-thirds stated that they spend less than 10 minutes per month reviewing their energy usage/bill, and nearly a third said they take less than 5 minutes per month reviewing their usage/bill. In comparison, the average American spends more than 33 minutes per day checking Facebook, which is 100 times longer than the time spent checking their usage/bill.