Customer satisfaction high among participants in Dominion Virginia energy conservation pilots


Richmond, VA, U.S.A. — (METERING.COM) — February 27, 2009 – The majority of the 4,500 customers participating in nine energy conservation pilot programs conducted by Dominion Virginia Power last year said they were satisfied with the programs and they feel more aware of their use of electricity.

While the extent of energy savings is still being tallied, 84 percent of the participants in the pilot program offering in-home energy audits were satisfied or very satisfied with the audit process, and 76 percent said the audit was beneficial for them, the company said in a statement.

Among new customers receiving energy efficiency welcome kits, 80 percent said they read the accompanying brochure. Of that number, 97 percent found the information helpful and 93 percent said they installed and used the products in the kit.

Of the pilot participants who permitted cycling of their air conditioners during times of peak demand in the summer, 97 percent reported being satisfied or very satisfied with the enrollment and installation processes. Ninety-three percent stated that after this experience, they would be interested in participating in an energy conservation program in the future.

“During these difficult economic times, energy conservation can help customers manage their energy consumption wisely and save money on their electric bills,” said David W. Green, senior vice president of customer service. “By providing us with feedback, participants in the pilots are helping tailor the next generation of energy conservation programs.”

The company has asked the Virginia State Corporation Commission (SCC) for approval to continue its smart meter pilot, which enables the company to communicate dynamic pricing signals to the thermostat inside the customer’s home.

Based on the pilot program results and additional research, Dominion plans to file a request with the SCC to offer additional energy conservation programs to customers. These will be part of an extensive consumer education effort aimed at helping customers manage their usage and cost of energy.

Dominion is one of the nation’s largest producers of energy and serves retail energy customers in 12 states.