Demand-response management systems European growth

US investor Joule Assets has announced the expansion of its financial services for energy efficiency and demand response projects to Europe.

Joule sees opportunity in the European market due to the the European Union putting energy efficiency high on their agenda, with 30 per cent targets by 2030, commented chief executive officer Mike Gordon.

Mr Gordon said: Though financing options have long existed for large-scale energy efficiency projects, smaller projects have faced significant challenges.

Joule’s financing and data solutions provide funding to projects well below US$ 1 million, enabling small-to-mid-sized contractors to access capital, significantly shortening their sales cycles and extending project pipelines.”

Demand response expert

Jessica Stromback Joule Assets EuropeThe European division will be headed up Jessica Stromback as general manager and senior vice president.

As founder and executive director of the Smart Energy Demand Coalition, a Brussels-based not-for-profit industry group representing demand side programs in Europe, Ms Stromback worked on developing legislation for enabling demand-side flexibility, which will pave the way for EU Demand Response program development.

Stromback also held a position as chairperson at VaasaETT, a global energy think tank, helping shape residential demand response and program design, commercial industrial DR, and market structure requirements.

Commenting on the appointment, Mr Gordon said: “Jessica’s expertise in demand-side electricity programs and background, collaborating with some of the largest energy and electricity equipment suppliers in Europe, will be a valuable addition to Joule’s European endeavors.”

European expansion

Stromback will lead business development strategy and create new opportunities in these growing markets.

Joule previously announced the opening of Joule Assets BV in the Netherlands.

The company has since also established operations in Finland and in Belgium.