Energy efficiency campaign launched in U.S.


Frederick Butler,
President, NARUC
Washington, DC, U.S.A. — (METERING.COM) — January 12, 2009 – A major new energy efficiency campaign, “Anybody Can Serve, So Let’s Conserve,” has been launched in the United States by a broad group of state and federal regulators, state lawmakers, consumer advocates, and industry officials.

Led by the National Association of Regulatory Utility Commissioners (NARUC), the campaign is an effort to educate the general public on ways they can become more energy efficient.

“With energy prices rising every year, it’s time to aggressively move to action,” said NARUC president Frederick Butler of New Jersey. “The key to this initiative is that it is about people moving people to action. It is not about NARUC leading consumers, it is about NARUC listening to consumers. This energy efficiency initiative is about involving people from all walks of life to inspire and educate consumers about conserving energy.”

The campaign includes the use of new talent to develop videos, songs, comics, PSAs, contests and classroom materials to engage all Americans on energy conservation efforts.

“We are changing habits of the mind by using music and entertainment as a means of generating ideas on how to effectively engage consumers in energy conservation efforts. We are tapping into the creative energy of the minds and hearts of millions of consumers” said Mignon Clyburn, chairperson for the Anybody Can Serve campaign.

This movement is aimed as the most inclusive and diverse energy efficiency national messaging campaign in America. While it is an effort to reach consumers from across the nation, it will have a special focus on underserved, low income, rural and minority communities.