In the US, California energy smart marketplace provider Enervee has raised US$3.7 million in a bid to expand its strategic partnerships with power utilities, assisting them to become trusted energy advisors through their Enervee Marketplace software as a service platform.
Enervee’s platform creates a marketplace that connects utilities, retailers, manufacturers and governments through integrated product rankings and recommendations via different distribution channels – online, in-store, mobile and social channels.
The marketplace platform helps energy actors to change purchase behaviour and helps consumers to make the most informed purchasing decisions for their home.
Improved customer engagement
The software as a service platform assists utilities to engage, empower and reward customers in decisions to purchase energy efficient household appliances. The platform features an ‘Enervee Score’ – which enables the platform to analyse thousands of product offerings for appliances and electronics on a day to day basis in order to continuously update Enervee ratings.
Says Matthias Kurwig, co-founder and CEO: “Since founding we have built proprietary and scalable software and data processes that allow Enervee to provide Marketplace solutions for utility companies, leading retailers and national departments of energy.
“This year, we’ve launched two major projects with the utilities in Connecticut and PG&E in California, and our early results show strong energy and dollar savings.”
In addition to US utilities in Connecticut and California, Enervee has initiated international projects with governmental departments of energy in markets in Sweden, South Africa and Australia.
Raising utilities’ profile
The energy smart data and commerce platform provider raises the profile of utility companies offering them stand-alone platforms and data feeds as well as turnkey marketing solutions to encourage consumers towards utility-branded marketplace offerings.
Kurwig added: “Providing easily accessible and detailed information about the total cost (purchase price and cost of use) alongside environmental impact engages and empowers consumers to take better decisions, especially when that information is integrated seamlessly in the marketplace at the time of purchase.
“We know that consumers care about the state of the planet as well as the cost of the products they buy, but until today the information needed to make the smart decisions that meet these twin goals has been difficult to find and near impossible to decipher.”
James Joaquin, co-founder of Obvious Ventures, an Enervee investor company said: “We have invested in Enervee because they’ve built a fundamentally better way for people to make smarter purchases. Today consumers can save money and energy on appliances and we’re excited to expand that to more products and services over time.”