Five key interests of energy consumers


The Smart Energy Consumer Collaborative (SECC) has announced the publication of the 2019 State of the Consumer report, an analysis of five research studies that provides an up-to-date look at major trends regarding the behaviors, attitudes and motivations of US energy consumers. 

The “2019 State of the Consumer” report offers overviews of the key findings from each of the aforementioned studies, but also details five important takeaways on the wants of today’s energy consumers that emerged from the studies and five utility case studies published by SECC in 2018.

Important takeaways from the report which may be of interest to electricity utilities and retailers, to better meet the needs of today’s energy consumers, include:

1. Return-on-investment information helps consumers understand programs and drives participation.

2. The time is now for technology-based solutions like those offered in other industries.

3. The already engaged consumers are ready for the next step.

4. Upfront costs are a hurdle for many — not only those with lower incomes.

5. Consumers will enroll and participate if it’s easy and convenient for them to do so.

“The energy industry has undergone many changes in recent years, including the growth of renewable energy, the emergence of smart home products and the expansion of smart grid technology,” said Patty Durand, president and CEO of SECC.

“The new report provides a concise, updated look at customer needs and what energy providers can implement to improve their experiences.”

The full “2019 State of the Consumer” report can be downloaded by SECC members and a publicly accessible summary of the new study is available for download here.

SECC’s 2018 research agenda included new primary research – “Understanding Your SMB Customers”, “Consumer Platform of the Future”, “Data Analytics: Unlocking the Consumer Benefits” and “Consumer Values: Moving the Needle on Engagement” – and one in-depth analysis of multiple survey databases, “Spotlight on Low-Income Consumers”. Collectively, these studies, which include over 5,500 survey responses, explore consumers’ needs and wants in a rapidly evolving energy ecosystem.