NEMA to promote market access for U.S. smart grid products in Brazil


Gene Eckhart,
Senior Director for
International Trade,
Arlington, VA, U.S.A. — (METERING.COM) — September 4, 2013 – The National Electrical Manufacturers Association (NEMA) has received a Market Development Cooperation Program (MDCP) award from the U.S. Department of Commerce to promote market access for U.S. smart grid and other electrical products in Brazil.
The award, which is aimed to contribute to enhancing the global competitiveness of U.S. industries, was developed with input from the NEMA Smart Grid Council and is slated to begin October 1, 2013, and run through September 30, 2016.

Project objectives include:

  • Improving market access by providing a clear understanding of the need for interoperable standards to the Brazilian electrotechnical community
  • Providing NEMA member companies an understanding of how to do business in Brazil
  • Growing the market for NEMA members by compiling a buyer’s guide of members’ smart grid products and disseminate to all Brazilian utilities
  • Educating federal and state regulators on the benefits of Smart Grid technology
  • Increasing the Brazilian government’s commitment to grid modernization by creating and delivering a return-on-investment model to decision makers
  • Identifying favorable federal legislation through Brazilian stakeholders
  • Participating in the ongoing U.S.-Brazil Strategic Energy Dialogue and U.S.-Brazil Commercial Dialogue

“This is the sixth MDCP award to NEMA from the Department of Commerce over the past decade,” said Gene Eckhart, NEMA’s senior director for international trade. “Our previous awards have supported our efforts to open regional offices in other countries, promote members’ products in Latin America, and ensure interoperability on smart grid technology between the U.S., Mexico, and Canada.”