Ontario launches interactive website for consumers


Ontario’s energy ministry has launched a new interactive website, emPOWERme, aimed to help consumers to better understand their energy use and the province’s electricity system.

Features include short educational videos on topics including smart grid, and interactive tools including a time-of-use clock, a breakdown of electricity bill, and Power Play in which differnet energy mixes may be built.

emPOWERme was developed in response to public demand for greater consumer education during the consultation process leading up to the 2013 Long-Term Energy Plan – due for release next week.

“We’ve heard one consistent message from energy consumers, Ontarians and partners: improving public energy literacy is vital,” said Bob Chiarelli, Minister of Energy. “This web feature is a step forward to address this challenge.”

Ontario’s Long Term Energy Plan is aimed ensure that Ontario is able to meet its electricity needs until 2030. Among the outcomes of a survey conducted as part of the consultation process, respondents felt that government should be making the most effort to manage electricity demand with better consumer tools to analyze and understand personal electricity use and through strengthening appliance energy efficiency standards for household items. Most also felt that current conservation efforts were insufficient.