Cloud-based software company Opower and commerce platform provider Enervee have partnered to develop a customer engagement tool – the Opower Marketplace Suite.
The application is designed to provide customers with information about products and services from retailers in a bid to help the way consumers buy energy-using products.
According to a company release, the Opower Marketplace Suite, will also enable utilities to effectively target customers with incentives and offers – when bringing together Enervee’s data platform orientated focus and Opower’s Customer Engagement Platform.
The platform, comprising 600,000 product and service offers, is also expected to drive higher programme participation rates and create new value from customers’ energy efficient purchases.
Energy efficiency through information
Apart from providing insight into the energy efficiency rating of various products and services, the platform provides customer targeting and marketing tools to assist utilities in improving the scale and performance of existing incentive programmes and encourage customers toward new ones.
The Marketplace Suite also features an advanced analytics dashboard that produces evaluation, measurement and verification (EM&V) ready data and allows utilities to link leads with marketing initiatives.
A mobile-user ready capability modernises customer rebate applications online, and the suite itself integrates into utility web portals to give consumers personalised energy insights and product recommendations.
Says Dan Yates, chief executive officer of Opower: “The energy landscape is changing … With the rise of electric vehicles, distributed generation, smart thermostats and battery storage, customers have more options for energy products and advice than ever.
“But research shows that customers already trust their utilities, and our joint solution with Enervee helps further position utilities as energy advisors, enabling them to expand their relationship with customers beyond the energy bill.”
Matthias Kurwig, Enervee’s chief executive, added: “With current deployments at several leading utilities, we have a proven technology platform that engages consumers throughout the buying process and provides unique energy insights that they can’t find anywhere else.
“Combining our solution with Opower’s industry-leading cloud software delivers an end-to-end shopping experience that is unmatched in the utility space.”