Smart grid communication winners


Dan Delurey,
Executive Director,
Washington, DC, U.S.A. — (METERING.COM) — July 16, 2013 – The Association for Demand Response and Smart Grid (ADS) has announced the winners of its “Griddie” awards for excellence in communications with consumers.

The Facebook community Power Over Energy, an energy literacy campaign designed to increase awareness about global energy challenges and provide consumers with information needed to make smarter decisions about using electricity, was the winner in the “Online Exchanges” category. Funded by a coalition of energy and environmental groups, the creative team included Posit Partners, Indigo Partners, Silver Spring Networks and Steven Decker.

Oncor was nominated the winner in the “Conversations” category to illustrate best practices in stakeholder and customer engagement. Oncor’s winning submission was an in-house produced video highlighting the winners of its Biggest Energy Saver Contest that encourages customers to make the most of smart meter data by changing habits to reduce usage and control costs.

Reliant Energy was the winner of the “Commercials” category for its TV ad produced by Grey San Francisco. Promoting the Reliant Energy AccountAlert program, it uses humor to suggest why it will no longer be so easy for teens to throw those wild parties when parents are out of town.

“We see this competition as a way to recognize those who are doing a great job of articulating the visions of the smart grid and demand response community,” said Dan Delurey, executive director of ADS.

The winners were named at ADS’s National Town Meeting on Demand Response and Smart Grid last week.