Smart mobility firm selects Game of Thrones actor as a strategic partner


Advanced mobility solutions firm Fisker Inc is partnering with Game of Thrones actor Nikolaj Coster-Waldau to bring the most sustainable, affordable and premium mobility to market.

Coster-Waldau is pioneering his work as the United Nations Development Programme (UNDP) Goodwill Ambassador for climate change and larger social issues, where he travels all over the world to actively participate in many projects.

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The actor will serve as a key partner and sustainability advisor to company Chairman and CEO, Henrik Fisker, in helping to create a future where advanced, affordable, electric mobility serves as a model for the future of transportation.

The CEO and the actor connected over a tweet and their passion for sustainability.

The two are working together to ensure Fisker can fulfil as many of the United Nation’s sustainability goals as possible.

The news comes at a time the mobility solutions firm is about to complete its affordable, all-electric production-intent SUV prototype.

The EV will be unveiled by the end of this year, will have approximately a 275-300 mile electric range, incorporate recycled plastic from ocean debris, vegan leather, a solar roof in its top model spec and will recycle waste generated during tire manufacturing – which typically gets sent to landfills – for various interior applications.

To break the barrier to EV ownership – the high costs associated with EVs, Fisker is working on a direct-to-consumer smart platform, which may not include sales of its vehicles.

Coster-Waldau, commented: “Mass vehicle electrification around the world will make an immense impact on the fight to combat climate change. And although we’ve progressed, there’s still a long way to go. Henrik Fisker’s vision to help spark wider adoption of electric vehicles is unique – combining the most sustainable materials and manufacturing with his globally renowned design touch to bring emotionally appealing vehicles to the mass market. I’m delighted to embark on a journey to deliver more beautiful vehicles for a more beautiful world.”