TXU Energy launches smartphone-friendly site for Texas electricity customers


Michael Grasso,
Chief Marketing
Officer, TXU Energy
Irving, TX, U.S.A. — (METERING.COM) — May 26, 2011 – TXU Energy has launched a new mobile website that connects its customers with their electricity accounts via web-enabled wireless devices.

This makes TXU Energy the first retail electricity provider in Texas – and one of the first in the nation – to offer its customers optimized mobile access to their accounts to view and pay bills while they’re “on-the-go.”

The new mobile site, which is also available in Spanish, follows the launch of the company’s smart meter friendly solution, the TXU Energy MyEnergy DashboardSM, a tool that helps customers understand how and when they’re using electricity at home, by month, day and hour. It also complements the mobile web-enabled BrightenSM iThermostat, an energy savings solution that launched with wireless access in 2010, giving customers hands-on access to their real-time HVAC settings from virtually anywhere via PCs or smartphones.

“At TXU Energy, we continue to raise the bar to provide the most positive customer experience we can, and this innovation is our latest enhancement to fit our customers’ always-on, on-the-go lifestyles,” said Michael Grasso, chief marketing officer of TXU Energy. “Our new mobile site … gives our customers additional convenience and control over their electricity usage and access to their accounts. It’s also a direct response to the real world ways they access txu.com. Over the past year, we’ve seen mobile traffic to our Web site grow by nearly 200 percent.”

The TXU Energy mobile website is designed with a similar look and feel to txu.com with optimized design and options that make smartphone use more convenient for users. Customers accessing txu.com through their mobile device will automatically see a mobile-friendly view of the key features available on the full site, with no download required.

The initial launch of the mobile website provides customers with the most frequently requested content and features available through txu.com.