Are You Doing CRM But Just Don’t Know It?


Conference: Metering, Billing, CRM/CIS Americas 2003
Location: Chicago, Illinois
Presenter: Guerry Waters
Abstract: In this paper Waters shows how many utilities are engaged in CRM and are unaware of it and how simple steps taken can help enforce and improve CRM. In particular he focusses on impoving customer relations growth and curbing executive skepticism on CRM.