Customer switching as an indicator of success: research and analysis of global energy competitive retail markets


Conference: Metering, Billing, CRM/CIS Europe 2005.
Location: Barcelona
Presenter: Paul Grey
Abstract: In this paper Grey discusses the notion of customer switching and how through global research it operates as a valuable indicator of success. In particular he focusses on switching as a metric for market success, switching results and trends, the ranking of competitive retail markets and conclusive outcomes.