How to manage a one-to-one relation on Nordic mass market


Conference: Metering, Billing, CRM/CIS Europe 2005.
Location: Barcelona
Presenter: Anders Hellborg
Abstract:  In this presentation Anders Hellborg highlights the following points: A stretched definition of the business is essential to create focus;  Aggregate your knowledge from the individual perspective – fitting customers into segments doesn’t mean that they are all the same;  If you are relevant to the customer he will be more than willing to give you the information you want  and Technical inventions are just tools for improving – it all starts in the burning will to build long term sound business.