Improving Cash flow, Profitability and Customer Relationships Through the Integration of CRM and Billing Systems


Conference: Metering, Billing, CRM/CIS Americas 2003
Location: Chicago, Illinois
Presenter: Cary Bullock
Abstract: In this paper Bullock outlines how through a tighter integration of CRM systems billing accuracy can be improved. In particular he focusses on CRM/Billing systems data exchange, calculating potential ROI from integrating CRM and Billing and software technology options for integrating these processes.