Life after CRM


Conference: Metering, Billing, CRM/CIS Africa 2005
Location: Cape Town, South Africa
Presenter: Chad Schutte
Abstract: In this paper Schutte offers an insightful look into customer management and relations without the practice and implementation of CRM solutions. In particular Schutte focusses on issues such as why adopt CRM, system integrators, risk factors, consent, worsening conditions, alternatives and practical CRM.