Practical CRM for Latin America


Conference: Metering, Billing, CRM/CIS America 2004
Location: San Diego, California
Presenter: Jeff Valadez
Abstract: This paper explains in great detail current issues in the CRM and customer management arena, with particular focus on Latin America. Valadez outlines the CRM climate in Latin America and goes on to point out new solutions to cost-effective and customer-beneficial CRM.