Demand response back on the map of customer engagement

REstore, the European market leader in Automated demand response (ADR), gears up utilities to use its solution FlexPondTM so they can build their own Virtual Power Plant (VPP) consisting exclusively of flexible power from Commercial and Industrial (C&I) consumers. Grid operators make use of its fastest reacting reserves to keep the frequency of the network stable, i.e. the primary reserves which require an activation within seconds.

Demand response (DR) is a new growth market in the energy sector. Intermittent renewable power creates imbalances, and these need to be managed in real-time to ensure the stability of the power grid. Demand response is increasingly used by grid operators like National Grid, Elia and RTE at times when there are problems generating enough electricity from conventional power plants.

FlexPond™ is a solution that offers a large-scale, reliable VPP to Utilities and Transmission Grid Operators, aggregated from fragmented flexible ‘decentralized’ machines at C&I consumers. “Utilities who wish to create their own demand response business and engage with their customers to enable minimal exposure on the electricity balancing market, can use our real-time solution FlexPond™”, says Marc Crauwels, Vice-President Utility Sales at REstore.

FlexPondTM enables additional revenue streams for C&I consumers reducing the total cost of ownership, while respecting industrial processes and without impacting day-to-day operations. Creating a pool of flexible loads ensures a significant financial benefit and reduces the risk of imbalance penalties for you as a utility”, continues Pieter-Jan Mermans, co-founder and co-CEO at REstore.

FlexPond™ is used by more than 125 of Europe’s largest C&I consumers like ArcelorMittal,Total, Ineos/Inovyn, Aurubis and Praxair that curtail their power demand without impacting their industrial processes. These C&I consumers take part in a DR-pool for each activation, for which they receive a considerable payment that is significantly higher compared to a stand-alone operation. This new revenue stream helps them to lower their energy costs and carbon footprint.

In the energy market, five out of Europe’s top-50 largest utilities and grid operators, use FlexPond™: National Grid (UK), EDF and Elia (in Belgium), RTE (in France) and 50Hertz (in Germany). The benefits of FlexPond™ for Transmission Grid Operators and Power Utilities are i.) seeing real-time availability of flexible power from the demand side, and ii.) power delivered dynamically in a cheaper, cleaner and more reliable way than a traditional power plant.

REstore will be present at European Utility Week in Barcelona from 15 to 17 November 2016 to demonstrate their demand response services at booth 3G101 and to speak at the Summit on the 16th of November (How to design a retail market in flux) and the 17th of November (Enabling the smart consumer).

About REstore:
REstore is a leading-edge energy technology company specialised in advanced automated Demand Response. The company supplies Demand Response programmes to commercial & industrial consumers and delivers cloud-based Demand Side Management software to utility companies. The company is the European market leader in the fast-growing reserve/frequency control market and operates in all ancillary services and capacity markets in Europe. The company’s proprietary platform, FlexPond™, is used by more than 125 of Europe’s largest industrial energy consumers, including five of Europe’s top 50 largest utilities and grid operators. REstore was set up by Jan-Willem Rombouts and Pieter-Jan Mermans in 2010.

REstore recently received a number of international awards such as the Platts Global Energy Awards, the Global Cleantech 100 and Frost & Sullivan’s Demand Response Leadership Award.

REstore was awarded the ISO 27001 certificate for Information Security at the start of 2016. This certificate guarantees to grid operators and commercial and industrial users that their data is being managed in accordance with the strictest international standard.

For further information, please visit:

Press contact:
Head of MarComm:
Liene Donckers,
Tel : 0032 486 48 31 34,

Business contact:
VP Utility Sales:
Marc Crauwels,