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Although integration can be seen as complex, a utility is granted greater flexibility and operational efficiency; beginning with the opportunity to actively manage demand through robust IT/OT system integration.

Along with more robust technology, demand response is no longer a passive sideline component of your business. Active demand management is the ability to manage consumer demand resources in a way that supports the balancing of renewable energy resources and extends the value of DR from transmission to distribution, ultimately dealing with any type of grid stress in a near-real time fashion.