Shell and partners launch fourth edition of New Energy Challenge


The competition seeks to develop young companies with innovative proposals that will contribute to the energy transition. Entries are still open.

Globally, the demand for energy is increasing, against a backdrop of carbon emissions reduction plans and Shell Ventures and its partners believe that collaboration between startup companies, larger, more established organisations and governments can help fast-track clean energy and carbon footprint reduction.

Shell Ventures has partnered with companies involved in start-up support and development including Rockstart, YES!Draft, and Get in the Ring, who have a focus on advancing European and Israeli startups that provide innovative solutions to energy storage, energy management, future mobility, and hydrogen challenges, as well as the retail station of the future.

The 2019 competition will feature two separate tracks.

Track one is for early-stage startups. The track will see finalists partake in an intensive programme designed by YES!Draft – which will help them validate their business plans, and exchange ideas with experts and coaches. Winners of this track will receive at least €100,000 (US$112,354) towards proof-of-concept as part of Shell’s GameChanger programme. The programme offers a quick, cost-effective means of testing the technical and commercial viability of technologies and business plans.

Track two, for start-ups ready to scale, will see finalists design a pilot with experts from Rockstart. The winners of Track Two will further develop their pilot with Shell Ventures and Shell’s retail businesses, with the goal of launching a Shell retail site.

Finalists will attend Finals Week to take place in October 2019, in the Netherlands. Finalists will benefit from intensive coaching tailored to their field and company maturity level and prepare a pitch. Finalists will then pitch their ideas to a jury of experts at the end of Finals week. Winners will then be selected.

Shell Ventures Vice President Geert van de Wouw, said: “The New Energy Challenge brings together some of the best minds working on the transition towards a lower carbon future.”

“We are offering one of this year’s winners the opportunity to develop a pilot project with Shell’s support. This is unique to the New Energy Challenge and a concrete example of our commitment to collaborating with young entrepreneurs to accelerate the energy transition.”

The deadline for completed submissions is 24 May 2019.

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