Smart meter data has the potential to be a goldmine to third party sources, whether retailers or marketeers.
One industry expert in the US has warned that information on consumer habits and behaviours within the home “is going to be worth a lot more than the commodity that’s being consumed to generate the data”.
Miles Keogh, director of grants and research at the National Association of Regulatory Utility Commissioners, predicts the business model of energy companies changing when their most valuable asset is the “not the kilowatt-hours but the data”.
Mr Keogh said aggregated data allows utilities to get around the consumer consent and this information he predicts will be the most valuable for third-party companies.
Value of data overblown
Others are saying no, smart meter data will not become the cash cow of utilities.
Richard Caperton, director of national policy and partnerships at Opower, said: “It’s … speculative to assume that the data will be incredibly valuable.”
And then there is a third opinion expressed by a Metering.com reader.
Kenneth Glick of Enviro Equipment Inc says it’s not the impact of smart data on the utility business model that matters, but the pressure it creates on the industry to help homeowners and businesses to be more energy-efficient.
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