Avista chooses Bruce Folsom to lead demand response initiative

Bruce Folsmon

Bruce Folsom has been appointed senior manager of demand side management at Avista, a U.S. energy company. He has been with Avista since 1993 in a variety of leadership positions, and in his new role will be responsible for developing and implementing the demand side management programs in the utility’s three-state service area of Washington, Idaho and Oregon.

Folsom is a graduate of the University of Washington, and has an MBA from Seattle University. He developed Avista’s DSM Tariff Rider, which continues to provide Avista with a consistent level of funding for energy efficiency and market transformation programs to benefit customers.