Green energy = smart energy = green energy on the West Coast


The drive by government, utilities and the consumer towards smarter and, at the same time, greener energy is gaining momentum with weekly announcements of projects and funding towards a more sustainable, greener society.  “Smart grids”, “demand response”, “green buildings” are just some of the terms that are becoming household words as consumers are becoming smarter about how they use and conserve energy.  

California seems to be leading the way in the US.  Just last week the California Public Utilities Commission announced Demand Response project funding of $350 million over three years for several state utilities, including San Diego Gas & Electric (SDG&E), which has welcomed the move, saying it would maximize the amount of DR which would be good for its customers.  SDG&E are the host utility for the much-anticipated Smart Energy West Coast conference that is taking place from August 31 – September 1, 2009 in San Diego, California.

Smart utility = smart customer
Smart energy, smart utilities and smart customer, Smart Energy West Coast reflects the evolution that utilities are undergoing from smart grids to energy efficiency.  Now, in its fourth year, utilities are looking beyond the meter to home area networks, plug-in hybrid electrics and myriad applications within the home and office building. From the meter back to the utility the steady development of the smart grid is the overriding factor in the development of the utility sector.

"Today’s energy landscape is filled with a range of challenges that were unheard as recently as three or four years ago, and require that decision makers be well informed.”, says Mike Smith of Spintelligent, the organizers of Smart Energy West Coast.  “The conference is the forum that energy professionals – smart energy professionals – are looking to for information, insights, and solutions."

Program speaker highlights:

  • Opening keynote address: San Diego Gas & Electric’s role in developing smart energy programs
    Michael Niggli, Chief Operating Officer, SDG&E, CA
  • California’s Long Term Energy Efficiency Strategic Plan
    Irene Stillings, Executive Director, California Center for Sustainable Energy, CA
  • Energy conservation via connected appliances
    Henry Marcy, Vice President, Technology, Whirlpool Corporation, MI
  • Understanding the real potential for Powerline Communications to drive profitability
    Chairman: Daniel Drolet, Board Member, Chairman, Universal Powerline Association, CA

Smart terms

What are “smart grids”?

A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce cost and increase reliability. Such a modernized electricity network is being promoted by many governments as a way of addressing energy independence or global warming issues. – Wikipedia

What is ” demand response”?

In electricity grids, demand response (DR) is similar to dynamic demand mechanisms to manage customer consumption of electricity in response to supply conditions, for example, having electricity customers reduce their consumption at critical times or in response to market prices.  – Wikipedia

Smart Energy West Coast will be attended by senior executives from utilities implementing smart energy strategies. The program will also cater for facility and building energy efficiency managers, LEED (Leadership in Energy and Environment Design) engineers, venture capitalists and an array of technology vendors. Focus will be given to the localized legisation promoting energy efficiency, the advancement of the smart grid, managing customer data, interoperability and communication technologies, electric transportation (PHEV), smart/connected homes, smart green buildings and developing energy efficiency and conservation programs.  

Co-located with Smart Energy West Coast is the Universal Powerline Association’s first global event, Plug into Profit 09 conference and expo, focusing on the latest developments and technology in the Powerline Communication Technology (PLC) industry.

For more information contact:
Conference Director:  Ryan Matthews
Phone:  1 206 422 8767 (USA)
Event websites:
For more events by Spintelligent:

For media enquiries:
PR Manager:  Annemarie Roodbol
Phone:  +27 (0) 21 700-3558 (International)
Mobile:  +27 (0) 82 562 7844 (International)