Luxoft’s cloud-based platform engages consumers in demand management programs


At the Metering Billing/CRM Europe 2012 conference in Amsterdam, Luxoft, a member of the IBS Group and a global provider of advanced application and product development services, will present its DMMessenger, the energy consumer analysis and engagement tool that processes and segments high-volume meter data. Luxoft created DMMessenger specifically for Smart Grid solution vendors who want to empower their products with an active consumer engagement engine, meter data processing, cloud-based storage, social network integration, and two-way consumer messaging.

With the rollout of Smart Meters, the enormous quantity of data and the need for high quality, accurate data, creates a completely new problem for meter data analysis. Traditional systems, such as Meter Data Management (MDM), are not designed to provide fast analysis of Big Data (datasets that are so large and complex that they cannot be processed by traditional database management methods). DMMessenger’s architecture solves the Big Data problem by transferring the new reads to cloud-based, distributed storage that grows when it’s needed. A distributed analytical engine is used to process millions of interval reads real-time and in parallel.

Using DMMessenger’s innovative processing engine, utility companies can classify consumers by their load profiles, location, and other parameters and then select the consumers who will provide the biggest curtailment benefits. DMMessenger is tightly integrated with Customer Information System  (CIS), using open Application Programming Interfaces (APIs) to query the CIS database for customer records, including the contact data used to subscribe the consumers who can choose the way they want to receive information: phone call, text message, email, or Facebook.  No sensitive information is stored in the cloud and all customer contact data is completely secure.

Once customers have been segmented and targeted, DMMessenger provides the utility company with a rich and entertaining tool for engagement and two-way communication. Demand management events can be in the form of an alert or notification about a program start, a critical peak pricing event, or an outage event. Energy games can be set up on Facebook, giving consumers who opt-in for engagement the chance to earn bonuses and to post their game results on Facebook.

DMMessenger is a comprehensive platform that quickly and accurately processes petabytes of metering data and segments utility consumers based on multiple demographic and energy usage criteria.  Its engagement features give utility companies and their customers a proactive, highly targeted, and customized two-way communication platform that increases customer satisfaction and reduces costs. You can learn more about DMMessenger by visiting

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