London, UK – 3rd December 2008 – Renesas Technology Europe has announced that Renesas has become a contributing member of the HomePlug Powerline Alliance, the only global standard that addresses high speed and low speed powerline networking applications. Contributor members help set HomePlug’s direction in an advisory capacity to the Board of Directors. In addition, such members become actively involved in working groups or may also chair on the working group committees. The Alliance, membership of which is open to any company involved in power line communications (PLC) product development or usage, promotes an open communication standard. This ensures that HomePlug specification-based technology can be adopted throughout the world rather than a closed proprietary approach that limits adoption.

Renesas Technology already supplies microcontroller devices for power line communications (PLC) applications such as automatic meter reading (AMR) and automatic meter management (AMM). These ICs employ the baseline communications techniques from Yitran, another contributing member of the alliance whose IT8000 technology has already been selected by the HomePlug Alliance for command and control applications.

Furthermore, leading utility companies, the HomePlug Powerline Alliance and ZigBee Alliance have joined forces to develop a common, integrated application layer solution for AMI (Advanced Metering Infrastructure) and HAN (Home Area Network) applications. Renesas Technology offers the widest choice of microcontrollers for these applications, covering both wired (PLC) and wireless (ZigBee) solutions all based around its powerful M16C CPU core.  With an extensive knowledge of communications networks and associated technologies, Renesas Technology looks forward to working with the HomePlug Powerline Alliance to contribute its knowledge into working groups addressing the development of AMI and HAN specifications.

For further information and reader enquiries:

Jasper Credland, Renesas Technology Europe Ltd., Dukes Meadow, Millboard Road, Bourne End, SL8 5FH

Tel: +44 (0)1628 585163
Fax: +44 (0)1628 585180
E-mail: jasper.credland@renesas.com
Web: www.renesas.eu

For further information, text and graphics by email or to discuss feature article opportunities:

Robert Huntley, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

Tel: +44 (0)1225 470 000
Fax:  +44 (0)1225 470 047
E-mail: robert.huntley@publitek.com
Web: www.publitek.com
 
About Renesas Technology Corp.
Renesas Technology Corp. is one of the world’s leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world’s No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved consolidated revenue of 951 billion JPY in FY2007 (end of March 2008). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in 17 countries with 26,800 employees worldwide. For further information, please visit http://www.renesas.com

Headquartered in Buckinghamshire, UK, Renesas Technology Europe has offices in Denmark, Finland, France, Germany (3 offices), Italy, Spain, Sweden and Turkey, and representation via related companies in the Czech Republic, South Africa, Russia and Israel.
 
In Europe, Renesas focuses on automotive (control, networking, infotainment), wireless (GSM, CDMA and Bluetooth), smart card and industrial microcontroller applications such as white goods, motor control, metering, energy management, building security and healthcare. It employs over 150 engineers to develop solutions for the European market and to assist customers with application development. Renesas is a leading supplier of smart card ICs in Europe. Europe is the world’s largest market for automotive electronics and microcontrollers, and is the region of most design influence for wireless electronic products. Feedback from customers in this market Europe has great influence on Renesas’ product development.
 
For further information, please visit http://www.renesas.com or for Europe visit http://eu.renesas.com.